- Title
- Would you like popcorn with that download? A uses and gratifications study into the motivations of legal and illegal film consumption
- Creator
- Henkel, Leah; James, Melanie; Croce, Nic
- Relation
- Quarterly Review of Film and Video Vol. 33, Issue 1, p. 46-63
- Publisher Link
- http://dx.doi.org/10.1080/10509208.2015.1086256
- Publisher
- Routledge
- Resource Type
- journal article
- Date
- 2016
- Description
- This exploratory research examines the movie consumption habits of young adults age 18 to 24 years across the legal (paid) and illegal (unpaid) spectrum. It seeks to understand what motivates people to consume through certain distribution platforms and if any related factors between paid and unpaid platforms can be found through the application of the uses and gratifications theoretical framework. This research was essentially a pilot study to ascertain whether findings showed factors that could help inform the film industry generally. More specifically, the study hoped to identify factors that could be incorporated into a public relations/marketing communications campaign that could persuade illegal downloaders to more frequently use legal film distribution platforms. This pilot focused on those living in one area of regional Australia that encompassed a major regional city.
- Subject
- movie consumption habits; illegal downloads; film consumption; young adults
- Identifier
- http://hdl.handle.net/1959.13/1347498
- Identifier
- uon:30051
- Identifier
- ISSN:1050-9208
- Language
- eng
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